1. They fear the failure of the plan more than they fear being wrong in front of teammates.
  2. They fear not pleasing the customer more than they fear their function not getting the credit.
  3. They fear not delivering on the responsibilities of their role more than they fear not being promoted.
  4. They fear losing their integrity more than they fear losing to the competition.
  5. The fear lack of alignment within the organization more than they fear saying what nobody else will say.
  6. They fear losing the trust others have in them more than they fear difficult work.
  7. They fear living a lie more than they fear being identified as rogue or an outlier.
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