1. Mobilize your heart first.
  2. It’s not what you think that matters. It’s how they feel that makes the difference. (Translation: Skip the rah-rah speech.)
  3. Focus matters: The energy will follow. Choose your points of focus wisely.
  4. Mobilizing the emotions of others is not an intellectual exercise. Data and facts won’t do the job; it requires activating emotions.
  5. The craft of story telling remains the most powerful way to evoke targeted emotions.
  6. Then don’t say anything. And listen more.
  7. Remember: Everyone has a heart. And everyone can have their heart mobilized.
Activate Your Greatness.

Activate Your Greatness.

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