Vannoy and Ross

Grandpa would laugh.

Business is faster than it’s ever been. We can communicate around the world with handheld gadgets faster than lightning. New technologies allow us to design Mona Lisa-like creations on our desk top. We can get products to market (and back) with sterling supply chains. And, just for fun, you can look better, too, if you pay a surgeon enough.

But there’s one thing you can’t change with steroids. There’s one quality you can’t “go green” with. There’s one characteristic you can’t outsource:


Consider our German friend, Horst. He was seeking a way to help his team make things simpler and better – so they could move faster. Instead of looking to IT, HR, R&D, or anyone else for solutions, he did something my grandpa used to do down on the farm: He put his hand out.

“Nothing is faster than a handshake. I told the team that they could trust me.” No more guessing. No more waiting for the other guy to take the risk first. No more conditional, what-have-you-done-for-me-lately partnerships. Instead, let’s move. I’ve got your back. I’m all-in, which means your success is as important as mine.

No surprise, this team is a successful. Yes, they have incredible products and cutting edge technologies. Yes, they have gurus designing their systems and processes. But it would all be for naught if they didn’t have the one thing that can’t be fabricated, the one humanity factor necessary to move it all forward flawlessly: trust.

“Because we trust each other,” Horst’s teammate says, “We can have ‘short-hand’ conversations. We don’t have to send long emails. We don’t have to worry about offending people or decoding personalities. We can get to the point and get the job done – faster.”

Who’s ready to get your handshake today?

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