And it is right in front of you.

Consider these two sets of needs and questions:

Set A: If you are like most human beings, you prioritize your search for meaning. You want answers:

  • What am I here for?
  • Is all this craziness worth it?
  • Should I be doing something else?

Set B: Meanwhile, your company (likely) is desperate for innovation or continuous improvement. They, too, want answers:

  • How do we evolve and remain relevant?
  • Is the value we’re delivering worth the investment?
  • What else should we be considering to differentiate us?

The similarities between these two sets of needs and questions are clear – to a few people. The leaders who have an energized work forces understand the relationship between these two dynamics.

  • When an employee feels as though their work has meaning, they do more meaningful work.
  • When a teammate gains intrinsic value from their labor, they do more value-added work.

Does the relationship between the questions in set A and B energize you? (It does me.)

It is invigorating knowing that – increasingly – the businesses that are getting what they want are creating a work experience where employees are doing what they want. These organizations are led by people who are consistently asking their teams this question: How do we connect set A to set B?

For those who have been waiting to make a greater difference in the world while they work: This is what you’ve been waiting for.

Activate Your Greatness.

Activate Your Greatness.

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