culture changeCulture initiatives fail because they’re culture initiatives. Teams that realize a stronger day in their work environment are those who have succeeded in changing how they deliver on a business initiative.
 
Culture initiatives are campaigns. Posters are put on the wall, office furniture moves, coffee carts are put up, and numbing data is meant to persuade us to act differently.
 
Leaders who truly activate human potential appreciate the free cup of coffee – and then they advance their movement by starting where their teams start: with what matters most.
 
With what deliverable or initiative is your team most obsessed?
 
At this precise moment your team is making one of two choices:
 
1) They are delivering on your objectives the same way they always have – with static levels of trust, accountability, communication and alignment that is their cultural norm.
 
Or,
 
2) They are equipping themselves to realize their potential by acting – then delivering – differently.
 
Culture changes when the way we do business changes.
 
What will you do differently today?
 
Image courtesy of Stuart Miles at FreeDigitalPhotos.net

[bctt tweet=”“Culture changes when the way we do business changes.” -Craig Ross”]
Image courtesy of Stuart Miles at FreeDigitalPhotos.net

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