Degrees of Strength

Craig W. Ross & Steve W. Vannoy

Improve Performance. Increase Responsibility and Accountability.

Build Agile, Capable Teams. Realize the Greatness in People. Be More Inspired.

How much do you think it costs to install an office culture that renews and perpetuates itself? (And in a way that creates inspired lives?) Degrees of Strength – The Innovative Technique to Accelerate Greatness shows you how. Short enough to read in one plane ride, your team will be inspired to solve the problems that have slowed success, even those tenacious ones that have plagued your team or family for years: A regional VP’s needs to find a way to turn her team’s performance around and what follows is the struggle of change as her team fights to implement the new technique. In the end, they win more than they could have imagined.

This captures how we went from worst to first . . . a leadership approach that galvanizes your work force and quickly differentiates you in the market. –Ray Pasko, VP Sales, CIBA VISION NA

Craig W. RossCWR IMG_6443

CEO, Executive Facilitator, Coach and Author

Craig has helped many organizations dramatically improve performance because of his uncanny ability to help them tell the truth. With Craig’s high-energy and dynamic approach, he assists teams in creating alignment, communication and trust, so they can better achieve their mission.

For nearly a decade, Craig has partnered with C-Suite executives, leaders and teams influential within global organizations. His understanding of current business trends, along with access to thousands of leaders in numerous industries, allows Craig to deliver innovative leadership strategies to Verus Global’s expanding client base.

Steven W. Vannoy

Founder, Executive Facilitator and Author

Steven W. Vannoy, founded Verus Global in 1990 with a vision to build resilient work cultures, more productive teams, and a higher quality of life for all. Now, with more than 40 years of business leadership experience, Vannoy is a recognized expert in building the strength of corporations internationally, and also creating sustainable, healthy cultures in workplaces, communities and families.

In addition to facilitating sessions with top corporate teams around the world, Vannoy and CEO Craig Ross are working on a series of leadership books, the first, Stomp the Elephant in the Office, was released in 2008. Stomp follows the best-selling book, The 10 Greatest Gifts I Give my Children (Simon & Schuster), written by Steve and published in 1994. Still in print, the later book has sold over a half-million copies worldwide and has been translated into numerous languages.

Table of Contents- Download

Chapter One- Read it now

  • Rachel: The Quest for Responsibility
  • The single greatest issue in leadership



Chapter Summaries- Read them now

Leverage Your Team’s Strength with the Team Acceleration Guide – download now.

Explore two of the tools featured in the book-3 Mind Factors and Recipe for Partnership

This captures how we went from worst to first . . .
a leadership approach that galvanizes your work force
and quickly differentiates you in the market.
–Ray Pasko, VP Sales, CIBA VISION NA

While the title might imply it’s yet another book on knowing
your own strengths, you quickly learn that it’s about seeing
the strengths in others. The book reminds us that there is an
opportunity to see people in a way that accelerates them – and
therefore the business – forward.
–Lisa Bacus, Executive Vice President, American Family Insurance

Our responsibility as people is to inspire the greatness in others –
and the potential they bring to the world. This book celebrates the
leaders who are making a difference in business, communities, and families.
Leaders who live and lead in Degrees of Strength are the real change-makers.
–John Paul DeJoria, Co-Founder John Paul Mitchell Systems, Patrón Spirits Co. and John Paul Pet

This book provides the verbal communication and interpersonal
techniques that allows leaders to apply and implement the leadership
and management concepts and tools they already know, but weren’t sure

how to put them into practice. It gives one a structured yet flexible
approach to release their knowledge.
–Bob Moschetta Vice President HSE-Training-Quality, Oceaneering International Inc.

A remarkable way to ensure ‘servant leadership’ becomes a consistent
reality — even in the toughest situations.
–Susan McConnell, President and CEO, Make-A-Wish Foundation® of Ohio, Kentucky and Indiana

I define self-reliant leadership as knowing which questions to ask,
and having the courage to answer them and act. Degrees of Strength
provides a rich and unique story to help leaders see every person,
each event, and all situations as a rich and rewarding learning experience
to move their team from success to significance.
–Jan Rutherford, Chief Commercial Officer, 3t Systems, and author of The Littlest Green Beret: On Self-Reliant Leadership

Why have many people been making leadership so difficult? By using
Degrees of Strength, we have the ability to more effectively communicate
with others, face tough issues head on and move things forward faster.
– Debra Fine, Professional Speaker and Best-selling Author of The Fine Art of Small Talk and The Fine Art of the Big Talk

I don’t usually read business parables, yet I believe so strongly in the
power of greatness within each of us that I heartily endorse this read.
– Chip Conley, Founder of Joie de Vivre Hotels and author of PEAK and Emotional Equations

This technique enables leaders to celebrate the human
brilliance that is available in every interaction!
– Scott Friedman, CSP, Motivational Humorist, 2004-2005 President of the National Speakers Association and author of Using Humor for a Change and the forthcoming book, The Celebration Factor

Both refreshing and reflective. Real life stories from real life people,
self aware and leading forward for themselves, their people and the companies.
People often talk about people being our most important assets’, here we get to
see how investing in the strengths of people can lead to improve our workers
attitude and environment.
– Rich Crawford, Chief Technology Officer, Owens-Illinois

Developing and maintaining culture is a narrow road that must be expanded to
allow your people to unleash their true talents in today’s fast-paced environment
we all operate under. Steve and Craig have taken a small, but powerful tool from
their treasure chest and have summarized it in this short, but powerful read.
I’m confident it will add value to every member in your organization, as their
leadership has to ours.
– Scott Teepe Sr., CEO, TP Mechanical

Degrees of Strength is a provocative, gentle tapping of the soul.
What a perfect reminder to approach life with a win-win attitude…and in the
process ignite the potential in others. As always, Craig and Steve reveal a
practical and brilliant way for each of us to discover what we are truly capable of achieving.
– Jill Blashack Strahan, CEO, Tastefully Simple, and author of Simply Shine

Degrees of Strength is based on Ross and Vannoy’s real live experience transforming companies.
Here we learn a practical step by step approach to help us be spectacular in any situation!
– Patricia Fripp, Past President, National Speakers Association

Degrees of Strength is full of innovative ideas and practical tools
to help people be their best. It is a wonderful complement to Appreciative Inquiry.”
– Diana Whitney, President, Corporation for Positive Change; Author, The Power of Appreciative Inquiry and Appreciative Leadership

This technique has been foundational to our culture and, in turn, how we work to
deliver greatness to our customers. With the opportunity to engage one another,
and all of our stakeholders, in the most positive ways, why would we ever do it any other way?
– Bob Grieve, CEO, Heska

This simple yet profound approach to unleashing the greatness within people
equips leaders with the ‘how to’ and the path forward.
– Debbie Magers, Senior Vice President, Customer Logistics Services, Kellogg Company

This book is outstanding! The entire technique is the most amazing leadership
tool I have ever found. My corporation is currently in the middle of the
Pathways to Leadership program from Verus Global and in just 10 weeks I have
seen amazing transformation in our organization and my team. Most importantly
I have seen the most change in myself and my leadership technique…In this book
the techniques are easy to understand and demonstrated through everyday interactions…”
kiwisarah98 (via Amazon.com)

Great Read – Be Ready to Rethink what you know…This isn’t just a feel good
management book, its a down in the trenches leadership book.
John Stacy (via Amazon.com)